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Produced: March 3, 2011
John Ragsdale, VP of Technology Research, TSIA
Jodi Koskella, Product Marketing Manager, MarketTools
Karl E. Sharicz, Manager of Customer Intelligence, SimplexGrinnell
Smart companies aim to not only increase customer satisfaction, but also create long-term customer loyalty that leads to increased profits. The challenge lies in creating a loyalty initiative that is supported by both executives and customer-facing employees.
In this minicast, TSIA’s John Ragsdale interviews Karl Sharicz from Simplex Grinnell about how he has successfully created corporate buy-in for his loyalty program while continuing to evolve it over the past 5 years.
On this informative 30-minute minicast key topics include:
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