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Sponsored by MarketTools

Produced: March 3, 2011

Presenters:
John Ragsdale, VP of Technology Research, TSIA
Jodi Koskella, Product Marketing Manager, MarketTools
Karl E. Sharicz, Manager of Customer Intelligence, SimplexGrinnell

Event Summary:

Smart companies aim to not only increase customer satisfaction, but also create long-term customer loyalty that leads to increased profits. The challenge lies in creating a loyalty initiative that is supported by both executives and customer-facing employees.

In this minicast, TSIA’s John Ragsdale interviews Karl Sharicz from Simplex Grinnell about how he has successfully created corporate buy-in for his loyalty program while continuing to evolve it over the past 5 years.

On this informative 30-minute minicast key topics include:

Setting a vision for your customer loyalty program
Choosing metrics that fit your culture
The importance of making satisfaction data readily accessible across the enterprise
Committing to short-term action management
Communicating your successes internally and externally

Questions?
We are here to help. Contact Stacy Randolph at stacy.randolph@tsia.com.

Gaining Corporate Buy-In For Your Voice of Customer Program

TSIA/MarketTools Registration

Sponsored by MarketTools