Produced: December 13, 2011
| J.B. Wood
President and CEO
SVP and GM
Consumption Economics: The New Rules of Tech helps winning tech companies to reimagine how they could build, price, and sell products in the age of the cloud. It is certain to change everyone’s notion of what serving a customer means.
Lori Ellsworth, Senior Vice President and General Manager Compuware Changepoint and Consumption Economics authors J.B. Wood and Thomas Lah discuss the impact of the cloud on technology companies and the new business model that it’s creating.
- About the forces shaping the future direction of the Technology industry
- The impact of these changes on Professional Services, and how you as an Executive can prepare your organization take advantage of these opportunities
- How automation can help optimize your current business model and enable your future direction.
"The focus of Consumption Economics has huge implications for vendors, IT organizations inside the enterprise, and for the business itself in terms of leveraging IT, be that for differentiation, expansion or productivity."
— Geoffrey Moore, Author of Crossing the Chasm, Inside the Tornado, Dealing with Darwin and Escape Velocity
"Cloud Computing is fundamentally redefining how customers buy and adopt technology. Consumption Economics delivers powerful insights on the steps high tech companies must take to capitalize on this major market transition."
— Bob Paul, Chief Executive Officer, Compuware
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